![]() You’d naturally say songs but come to think of it- it’s actually playlists which drive music discovery on Spotify, especially their wildly popular ones such as ‘Discover Weekly’ which we’ve covered on here previously □□ So what is the atomic unit for music streaming platforms like Spotify or Apple Music? Whether it’s viewing videos on YouTube, sharing pictures which delete themselves on SnapChat or consuming & creating short-form videos on TikTok, without this fundamental atomic unit, these apps would have no value. □ Instagram - Pictures & Short-Form Videosīasically, the atomic unit is the unique piece of information/content around which a platform is structured & which drives usage on a consistent basis. What does an atomic unit mean? Following are some of the platforms we use on a daily basis & their atomic units□□ While this includes only ‘Social Media’ platforms & excludes search engines like Google - boasting of 1 Billion plus monthly active users the one common factor for every platform is that they have an ‘Atomic Unit’ which drives traction.
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